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HP Empowers Toblerone to Celebrate Originality

Toblerone and HP Brands Innovation collaborate to test and learn through an in-store activation with 180k unique pack designs.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Confectionary, food and beverage company Mondelēz International has partnered with HP to create a unique, original, in-store activation for Toblerone, which will link with their new platform launching this summer. Exclusively launched across Sainsbury’s stores in the UK, as a test and learn opportunity, the campaign sees Toblerone packs decorated with new colorful designs using HP’s digital technology to create a truly unexpected gifting moment for chocolate lovers. For the total snooze slaye...

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